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- Marketing concept l Air So Pure
Air So Pure is a brand with a clear message and an appearance that customers will recognize. The product range consists of a selection of plants that not only brighten up the rooms, but also score above average for their air-purifying effect. Clean air contributes to:
- Good night’s rest
- Healthier living environment
- Better concentration
- Clear memory
The measurement
The air-purifying properties of plants are measured by bringing a plant into an enclosed space. A standard amount of the harmful substance Formaldehyde is introduced into this room. The speed at which this substance is removed from the enclosed space by the plant is then measured. When comparing different plants, it is important that all plants are tested under the same conditions.
The air-purifying properties of plants are measured by bringing a plant into an enclosed space. A standard amount of the harmful substance Formaldehyde is introduced into this room. The speed at which this substance is removed from the enclosed space by the plant is then measured. When comparing different plants, it is important that all plants are tested under the same conditions.

The range
Some plants are better at purifying the air than others. Plants with many stomata on the leaves are especially good at cleaning the air. The easier these stomata are accessible for the exchange of substances in the air, the better the air-purifying effect. And those are exactly the toppers that belong to Air So Pure:
Some plants are better at purifying the air than others. Plants with many stomata on the leaves are especially good at cleaning the air. The easier these stomata are accessible for the exchange of substances in the air, the better the air-purifying effect. And those are exactly the toppers that belong to Air So Pure:
- Dypsis lutescens
- Asplenium
- Blechnum gibbum ‘Silver Lady’
- Calathea
- Chlorophytum comosum
- Didymochlaena truncatula
- Dracaena marginata
- Dryopteris erythrosora
- Hedera helix
- Howea foresteriana
- Monstera deliciosa
- Nephrolepis exaltata
- Phlebodium Blue Star
- Phlebodium Aureum Davana
- Spathiphyllum
