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Grower of the month
Vreugdenhil Bulbs & Plants
Vreugdenhil Bulbs & Plants was founded in 1938 by the grandfather of Jochem Vreugdenhil. In the early years it was mainly the cultivation of vegetables, grapes and tulips, that changed in the 60s with the Amaryllis. The company was one of the first to start growing Amaryllis. After that, more and more (bulbous / tuber) crops were added, such as the Zantedeschia and Ornithogalum. The company is currently managed by his grandson Jochem Vreugdenhil and his wife Marjolijn Vreugdenhil. The company has grown into one of the largest of its kind. Under approximately 125,000 m2 of glass spread over 3 locations in the Westland, where they grow various products all year round.

What do you grow?

Amaryllis (in pot and dry bulb), Wax Amaryllis, Zantedeschia, Caladium, Canna, Cyclamen (indoor and outdoor), Calathea, Ornithogalum dubium, Scilla Peruviana, Ensete Maurelli 'red banana', Albuca spiralis 'frizzle sizzle', Scadoxus, Pennisetum 'Purple Baron' Corokia, Sophora and Eucomis.

They also supply: Ornithogalum Thyrsoides, Echeveria Setosa, Leucophyta (Calocephalus) Brownii, Ranunculus and Hydrangea. 

Where do these cuttings come from?

The largest crops are bulbous / tuber crops, these come from the Netherlands, South Africa, South America and North America. The cuttings and tissue culture comes from various laboratories.

What makes you as a grower exclusive?

What makes this grower unique are, the own brands they have. African Breeze is an example of this. This brand includes plants whose roots lie in Africa.

The most popular African Breeze plant is the beatiful Ornithogalum dubium, also known as 'Star of Bethlehem'. It's known for its orange flowers.

What is the most important/difficult part of the growing process?

Managing the changing climate, sustainable requirements from government and customers. In addition to growing, growing bulbs and root vegetables is more challenging than stitch/tissue material. Bulbs and tubers often have a long growth period in which a lot can go wrong. You often see this late in the cultivation of a potted plant. In addition, the fields, which are usually outside, are also constantly busy with the strongly changing weather conditions. This has a lot to do with the quality of the bulbs and tubers.

What are the future plans?

The biggest goal for the future is emission-free cultivation. In the long term the grower strives to be able to produce their plants completely emission-free. We are continuously looking for improvements to reduce the CO2 footprint. Examples include water recycling and thinner labels.

What do you do with regard to sustainability?

Sustainability is an important theme for this grower. They are already working on this. For example, they generate their own energy through solar panels, they have their own underground water storage and they work towards growing peat-free. They have also placed Honey Highways around the three locations, which contribute to the preservation and restoration of biodiversity.  

In addition, the grower has MPS certifications. They also have the 'Planet Proof' quality mark, with which they make it clear to consumers that a product has been produced more sustainably.